Privacy Policy

FlowerMed, a private legal entity, headquartered at2008 Stoneglen Ln, Raleigh, 27603-8974 North Carolina, USA, Employer Identification Number (EIN): 88-2785401 (“Retailer” or “we”) takes your privacy seriously and ensures the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website “berdms.lojavirtualnuvem.com.br” and any other website, store, or application operated by the Retailer (referred to here as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”).

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding Personal Data processed by us. If you have any questions about the use of Personal Data, please contact info@theflowermed.com.

In addition, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will take you away from the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data related to other natural persons, you declare that you have the competence to do so and have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

• “Personal Data” means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF, date of birth, IP address, among others;
• “Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, union membership, or membership in a religious, philosophical, or political organization, health data, sexual life data, genetic or biometric data;
• “Processing of Personal Data” means any operation carried out with Personal Data, whether by automatic or non-automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or alternatively, provision, harmonization, or association, restriction, erasure, or destruction. The Processing of Personal Data also includes any other operation provided for by applicable law;
• “Laws on Data Protection” means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, General Data Protection Law (“LGPD”).

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the Store, personalizing and improving your experience. Examples of how we use the data include:

• Facilitating your purchase of products and/or services in the Store;
• Confirming or correcting the information we have about you;
• Sending information that we believe may be of interest to you;
• Personalizing your use of the Store;
• Customizing the delivery of advertising to you based on your interest in our Store; and
• Contacting you by phone number and/or email address provided. We may contact you in person, by voice message, through automated dialing equipment, by text messages (SMS), by email, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable commercial purposes.

In addition, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) in accordance with Data Protection Laws; (b) to comply with judicial process requirements; (c) to comply with judicial decisions, regulatory decisions, or decisions of competent authorities, including authorities outside the country of residence; (d) to protect our operations; (e) to protect our, your, or third parties’ rights, privacy, and security; (f) to detect and prevent fraud; (g) to allow us to use available actions or limit damage that we may suffer; (h) in other ways permitted by law.

OUR STORE IS NOT INTENDED FOR INDIVIDUALS UNDER THE AGE OF 18 (EIGHTEEN), AND WE REQUEST THAT SUCH INDIVIDUALS DO NOT PROVIDE US WITH ANY PERSONAL DATA.

Non-Provision of Personal Data

You are not required to share the Personal Data we request, but if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, some specialized features, or the necessary assistance, or to facilitate the delivery of the product or service contracted by you.

Data Collected

The general public can browse the Store without the need for any registration and submission of Personal Data. However, some Store features may require registration and submission of Personal Data, such as completing the purchase/hiring of a service and/or facilitating the delivery of the product/service by us.

When contacting the Store, we may collect:

• Contact information. Name, last name, phone number, city, state, and email address; and
• Information you submit. Information you submit via forms (questions, complaints, suggestions, criticisms, compliments, etc.).

During general navigation in the Store, we may collect:

• Location data. Geolocation data when you access the Store;
• Preferences. Information about your preferences and interests in relation to products/services (when you tell us what they are or when we deduce them from what we know about you);
• Store navigation data. Information about your visits and activities in the Store, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. To learn more, read about how we use Automatic Data Collection Tools in item 7 below;
• Anonymous or aggregated data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a process of de-identification or pseudonymization to your data so that it is reasonably unlikely that you will identify yourself through the use of this data with the available technology; and
• Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.

Unless you inform us in a free form filled out by you, we do not collect Sensitive Personal Data.

Sharing of Personal Data with Third Parties

We may share your Personal Data:

• With the partner company(ies) you select or choose to send your data, questions, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, data hosting and storage, fraud management, customer support, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
• With third parties to help us manage the Store; and
• With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or transfer of all or part of our company, assets, or capital (including those related to bankruptcy or similar processes).

International Data Transfers

Personal Data and other information collected by us may be transferred or accessed by entities within the corporate group of partner companies worldwide in accordance with this Privacy Policy.

Form of Automatic Collection of Personal Data

When you visit the Store, it may store or retrieve information in your browser, in the form of cookies and other similar technologies. This information can be about you, your preferences, or your device and is primarily used to ensure that the Store functions as expected. The information usually does not directly identify you, but it can offer a more personalized internet experience.

According to this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:

• Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, name and version of the operating system, device model and manufacturer, language, type and version of the internet browser you are using. We may use this information to ensure that the Store functions properly.
• Use of cookies: Cookies allow the collection of information such as the type of browser, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience using the Store and target advertising to you based on your interests. We also collect statistical information about the use of the Store for continuous improvement of our design and functionality.
  

  • If you do not want your information to be collected through cookies, you can configure cookies in the “Options” or “Preferences” menu of your browser. In the links below, you will find more details on how to adjust the cookie preferences of the most popular internet browsers:

    • Google Chrome
    • Mozilla Firefox
    • Safari
    • Internet Explorer
    • Microsoft Edge
    • Opera
  • If you want to learn more about advertising and remarketing cookies, which serve to target advertising based on each user’s interests and the number of visits made to our site and internet searches, access:
    
    • Facebook
    • Google
    • Bing

Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and invisible GIFs) can be used to track user actions in the Store (including email recipients), measure the success of our marketing campaigns, and collect statistical data on the use of the Store and response rates. In the case of enabling ad personalization in tools such as Facebook, Google, or Bing, the information can be used to display ads in their services. If you do not want to be tracked, you can ask each of the services:

• Facebook
• Google
• Bing

We may contract behavioral advertising companies to obtain reports on Store advertising across the internet. For this purpose, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser’s menu. Please note that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and browser.

User Rights

You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with whom your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) revocation of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to prove your identity to ensure that the sharing of Personal Data is only done with your consent.

You should be aware that in certain cases (for example, due to legal requirements), your request may not be immediately satisfied, and we may not be able to serve you due to compliance with legal obligations.

Security of Personal Data

We seek to adopt the technical and organizational measures provided for by Data Protection Laws to protect Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

Hyperlinks to Other Sites and Social Networks

The Store may, from time to time, contain hyperlinks that will redirect you to the websites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these sites, please note that each site has its own privacy practices and we are not responsible for these policies. Please review these policies before submitting any Personal Data to these sites.

We are not responsible for the policies and practices of data collection, use, and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data you disclose to other organizations through applications, related to such applications, or posted on our social media pages. We recommend that you inform yourself about the privacy policy of each visited site or service provider used.

Updates to this Privacy Policy

If we modify our Privacy Policy, we will publish the new text in the Store, with the updated review date. We may change this Privacy Policy at any time. If there is a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification in our Store.

We remind you that we are committed to not processing your Personal Data in a manner inconsistent with the objectives described above, except as otherwise required by law or court order.

Data Controller

f you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, or if you have any questions related to the Processing of your Personal Data, please contact us at info@theflowermed.com.